Comparing Oversampling Techniques to Handle the Class Imbalance Problem: A Customer Churn Prediction Case Study

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Handling class imbalance in customer churn prediction

0957-4174/$ see front matter 2008 Elsevier Ltd. A doi:10.1016/j.eswa.2008.05.027 * Corresponding author. Tel.: +32 9 264 89 80; fax: E-mail address: [email protected] (D. Va URL: http://www.crm.UGent.be (D. Van den Poel). Customer churn is often a rare event in service industries, but of great interest and great value. Until recently, however, class imbalance has not received much attent...

متن کامل

Data Mining Techniques in Customer Churn Prediction

Customer churn prediction is one of the most important problems in customer relationship management (CRM). Its aim is to retain valuable customers to maximize the profit of a company. To predict whether a customer will be a churner or non-churner, there are a number of data mining techniques applied for churn prediction, such as artificial neural networks, decision trees, and support vector mac...

متن کامل

A Survey on Customer Churn Prediction using Machine Learning Techniques

The fast expansion of the market in every sector is leading to superior subscriber base for service providers. Added competitors, novel and innovative business models and enhanced services are increasing the cost of customer acquisition. In such a fast set up, service providers have realized the importance of retaining the on-hand customers. It is therefore essential for the service providers t...

متن کامل

Customer churn analysis – a case study

Customer value analysis is critical for a good marketing and a customer relationship management strategy. An important component of this strategy is the customer retention rate. Customer retention rate has a strong impact on the customer lifetime value, and understanding the true value of a possible customer churn will help the company in its customer relationship management. Conventional stati...

متن کامل

A recommender system to avoid customer churn: A case study

A major concern for modern enterprises is to promote customer value, loyalty and contribution through services such as can help establish a long-term, honest relationship with customers. For purposes of better customer relationship management, data mining technology is commonly used to analyze large quantities of data about customer bargains, purchase preferences, customer churn, etc. This pape...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: IEEE Access

سال: 2016

ISSN: 2169-3536

DOI: 10.1109/access.2016.2619719